umma media
Your competitors are drowning in execution.
You'll lead through intention.
JuHee Kim helps growth-stage companies transform scattered marketing into systematic brand advantage—because in the age of AI, strategy isn't just important. It's everything.
[ build brand advantage ]
→
umma media
umma
media
Your competitors are drowning in execution.
You'll lead through intention.
JuHee Kim helps growth-stage companies transform scattered marketing into systematic brand advantage—because in the age of AI, strategy isn't just important. It's everything.
Your competitors are drowning in execution.
You'll lead through intention.
JuHee Kim helps growth-stage companies transform scattered marketing into systematic brand advantage—because in the age of AI, strategy isn't just important. It's everything.
[ build brand advantage ]
→
[ build brand advantage ]
→
The
Great
Marketing
Reversal
Great
Marketing
Reversal
The
Great
Marketing
Reversal
Great
Marketing
Reversal
[ core value ]
For the last decade, execution ruled. Whoever could move the fastest won. AI changed the game. Now everyone can move at speed. The new scarcity?
[ CORE VALUE ]
For the last decade, execution ruled. Whoever could move the fastest won. AI changed the game. Now everyone can move at speed. The new scarcity?
strategic clarity
BRANDSPINE™
[ solution ]
The BRANDSPINE™ isn't another framework. It's the systematic approach that transforms execution from activity to advantage.
Comprised of five strategic pillars, the BRANDSPINE™ becomes the operating system for every marketing decision.
[ our solution ]
The BRANDSPINE™ isn't another framework. It's the systematic approach that transforms execution from activity to advantage.
Comprised of five strategic pillars, the BRANDSPINE™ becomes the operating system for every marketing decision.
Identity
Why you exist
beyond revenue
beyond revenue
Identity
Why you exist beyond revenue
Position
How you win in your category
Position
How you win
in your category
in your category
Message
What you stand for and how you say it
Message
What you stand for
and how you say it
and how you say it
Expression
How your brand shows up across every touchpoint
Expression
How your brand shows
up across every touchpoint
up across every touchpoint
Distribution
Where and when your voice matters most
Distribution
Where and when
your voice matters most
your voice matters most
While your competitors perfect their automation, you'll perfect your advantage. Because the companies that lead the next decade won't be the ones with the best algorithms. They'll be the ones with the clearest strategy.
strategic partner,
not another agency
not another agency
[ how we work ]
Think fractional CMO with 20 years of transformation experience, not another consultant with templates.
Without unified strategy, creative becomes content. Media becomes noise. Brand becomes a logo.
[ how we work ]
Think fractional CMO with 20 years of transformation experience, not another consultant with templates.
Without unified strategy, creative becomes content. Media becomes noise. Brand becomes a logo.
[ PROCESS ]
Where your marketing foundation cracks under pressure
Diagnose
Your BRANDSPINE™ with your leadership team
Design
Systematic alignment across all functions
Deploy
Compound growth through strategic consistency
Drive
we integrate
what's been fractured
what's been fractured
the transformation leader who's actually done it
JuHee Kim
[ about ]
JuHee doesn't just understand brand and performance marketing as separate disciplines. She architects them as unified competitive advantage.
While others see cultural shifts as disruption, she seems them as strategic opportunity. Because understanding generational change isn't just cultural intelligence. It's competitive intelligence.
[ about ]
JuHee doesn't just understand brand and performance marketing as separate disciplines. She architects them as unified competitive advantage.
While others see cultural shifts as disruption, she seems them as strategic opportunity. Because understanding generational change isn't just cultural intelligence. It's competitive intelligence.
twenty years.
four major shifts.
one consistent thread.
four major shifts.
one consistent thread.
strategic leadership when it matters the most.
Traditional to Digital
Redesigned audience connection at Disney
Digital to Social
Revolutionized platform strategies at YouTube
Social to Creator Economy
Rebuilt marketing systems at VaynerMedia and MuteSix
Creator to AI Era
Now transforming how growth companies build
sustainable advantage
sustainable advantage